In memory of those who served.
Every business has a why. Ours sits on a sideboard in our family home, next to a polished pair of medals and a photograph we still stop at every time we walk past.
Our family, like so many Australian families, carries a debt we can never fully repay. Fathers, grandfathers and uncles who served. Who came home, and some who didn't. An ANZAC thread running through generations that has shaped who we are and how we run this business.
"The $24 that lets you bid does not pay us. It pays them back."
When we started Trendy Deals in March 2024, we agreed on one thing before anything else. The $24 annual membership that keeps this auction room honest would never go into our pockets. Every cent would go to ANZAC, as a small, ongoing tribute to the Australians who stood up when the country needed them.
Every time you pay, that is where it goes. Every time you win a bid here, you are part of that tribute. It is a quiet thing. But to us, it is everything.