Samsung 55" S90H OLED 4K Smart AI TV [2026]

Key Features

Ask your companion. Samsung Vision AI is here.
Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

AI Soccer Mode Pro
AI Soccer Mode Pro automatically detects live matches and helps optimise picture and sound for soccer. Designed to sharpen player detail, and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.*
*AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

AI Sound Controller Pro
With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalised listening experience.*
*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Glare Free with Real Black & Colour
The S90H delivers deep blacks with Real Black* performance and lifelike colour with PANTONE Validated® certification*, for a more authentic, immersive picture. With certified Glare Free* technology, you can get stunning contrast and clarity with fewer reflections, so virtually every scene looks rich, vibrant, and true to life, even in bright rooms
*VDE Testing and Certification Institute evaluated the S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S90H meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S90H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

OLED HDR+
Enjoy striking brightness and deep contrast with OLED HDR+, powered by the NQ4 AI Gen3 Processor. By analysing each scene in real time, it intelligently boosts brightness and contrast to help even the finest details remain visible. With HDR10+ Adaptive and Gaming support, virtually every scene is optimised for clarity, depth, and realism across streaming and gaming content.*
*Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format. Compared to S85H.

Deep blacks, clean whites and lively colours
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

AI Motion Enhancer Pro
Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

Playing video
Boost shows and movies to 4K resolution

4K AI Upscaling Pro
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Auto HDR Remastering Pro
Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR-like) quality by using AI algorithms scene-by-scene to deliver brighter highlights, more vibrant colours and clearer details.*
* Compared to SDR content on 2025 Samsung TV models. The quality of the picture may vary depending on source content and viewing environment.

Ultimate Gaming Pack
Unlock the ultimate gaming experience with Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro. Enjoy ultra-smooth, tear-free gameplay with low latency and real-time responsiveness,so every move feels fast, sharp, and more immersive.
* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU.
** NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings.
^ Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Motion Xcelerator 165Hz
Level up your gaming experience with exceptional motion enhancements up to 165Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round. HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.*
* Requires compatible gaming PC supporting 4K resolution and 165Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

AI Gaming Optimiser
AI Gaming Optimiser analyses what’s on screen in real time to detect your game genre and helps apply the best settings. No digging through menus, just seamless, genre-specific optimisation designed for smoother gameplay, clearer visuals, and a more enjoyable experience.*
*Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

Gaming Hub
Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*
* A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

Dolby Atmos®
Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

Adaptive Sound Pro
Experience sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognises different sounds and optimises them based on characteristics of both the room and audio content, before ultimately refining them with audio remastering technology.*
* Performance may vary depending on installation environment and surroundings.

Active Voice Amplifier Pro
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*
* Performance may vary depending on installation environment and surroundings.

LaserSlim Design
Daringly discreet, this stylish TV has a modern LaserSlim Design with minimal bezel and an ultra-thin side profile.

One UI Tizen
Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.* Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.*
* Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.