Samsung 85" The Frame Pro NEO QLED 4K Mini LED Smart AI TV [2025]

Key Features

Modern Frame Design with Wireless One Connect
With a sleek, minimalist design, The Frame Pro is a masterpiece in itself. It also connects wirelessly to other devices, so you can adjust your setup and rearrange your room to your liking.1

Transforms your TV into an Art Gallery
Transform The Frame Pro into art when you're not watching TV. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries.2

Stunning visuals for art and entertainment alike
Immerse yourself in superb Neo QLED picture quality when watching TV. Quantum Mini LEDs combined with Quantum Dot technology bring every image to life on your screen with brilliant colour, incredible depth and precise contrast.

Samsung Vision AI meets The Frame Pro
Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognise and adjust to your needs, delivering a variety of new opportunities for entertainment.

World-famous galleries in your living room
Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style. Plus, you’ll get the first 2 months free if you sign up for a monthly subscription.3

Brightness Sensor
The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.4

Motion Sensor
With a motion sensor, The Frame Pro detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to help save energy.5

Enjoy your art with less distractions
Display your artwork to a gallery standard. The Anti Glare Matte Display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV.6

Enjoy ArtfulColour validated by PANTONE
Meet fully authentic colour representation, validated by PANTONE. The Frame Pro reproduces the rich and diverse colours you would expect to see in gallery lighting, made to look realistic with the matte texture of the canvas.7

Samsung's most advanced AI powered 4K processor8
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.8

Sharpens and smooths the motion of objects and text with NQ4 AI Gen3 Processor
AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.9

Catch every word with minimal distractions
Enjoy clear dialogue, no matter what's going on. AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.10

1 TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.
2 Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
3 The ‘2 months free’ offer applies only when signing up for a paid monthly subscription.
4 Brightness sensor performance may vary depending on the ambient brightness level. Brightness sensor may not operate well in an environment over 1000 lux.
5 Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition.
6 The LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
7 Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. "
8 Compared to NQ4 AI Gen2 Processor.  Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
9 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
10 Performance may vary depending on installation environment and surroundings.